The Prevalence of Gender Communication in Social Media

By: Alicia Eckman, Kelsey Fisher, Talia Stifter
Concordia University, St. Paul
Advising Professor: Dr. Kim Flottemesch, PhD

The primary purpose of this study was to investigate the relationship between online self-disclosure and perceived appeal and define characteristics that individuals find appealing and unappealing in online self-disclosure. The findings from this study reveal significant differences in gender communication that distinctly affect the perceptions of online social media profiles. Using Deborah Tannen’s Genderlect theory, these gender differences are explained.

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