Hegemony, Gender Stereotypes and Disney: A Content Analysis of Frozen and Snow White

By: Larisa Arnold, McKenna Seidl, & Ariel Deloney
Concordia University St. Paul
Faculty Mentor:  Dr. Kim Flottemesch

A content analysis was conducted and focused on the gender roles, gender expectations,
and social norms in Disney films. The researchers studied one past Disney film, Snow White and
compared it with the most recent Disney film, Frozen to draw distinctions and similarities
between them. Through a chi square test of association comparing specific Disney roles of both
men and women, minimum differences have been shown between past and recent films. Disney
has made changes in their films by removing some overt gender stereotypes from the films;
however, they continue to use many of these stereotypical gender expectations.  The data
suggests that hegemonic principles can be applied to the most recent Disney film Frozen.  Disney
has hidden traditional gender norms under the guise of being progressive while still utilizing the
successful Disney formula of traditional gender roles and expectations.

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