Singles Looking to Mingle: An Analysis of Self-Presentation in Online Dating

By:  Leigha Jacobson, Abbey Atkinson, Ladan Mohamed, and Jason Dorr

Concordia University- St. Paul

Faculty Mentor:  Dr. Kim Flottemesch

Online dating has become a commonplace in today’s society as more people are turning to it more than ever before. Because this type of dating has become so widely accepted, the researchers felt it was necessary to take a deeper look into self-presentation in online dating and how people choose to represent themselves. Participants of this study include single men and women, between the ages of 18-35, from a large Midwestern metro area in the United States. The purpose of this study was to gain information as to how men and women choose to represent themselves on online dating platforms. The key areas that were chosen to be further explored in the analysis include: the information participants chose to share about themselves, types of photos they used to represent themselves, expressions of desiring physical relationships and each gender’s use of deception. Ultimately, the data suggests that there were clear discrepancies between the information that men and women shared about themselves in their bios, versus what they disclosed to the researchers in questions asked.

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How to Improve Effective Communication Between Professors and Students at Concordia University- Nebraska

By:  Musa Fofana

Concordia University- Nebraska

Faculty Mentor:  Dr. Erica Lamm

This study reviewed literature, collected data through interviews of professors and students, analyzes the data, and provides recommendations on how to improve communication between professors and students at Concordia University, Nebraska.

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Mobile Audience, Social Media, and Action Research: An Examination of Non-Profits and Mobile Engagement

By:  Rebekah Bjork, Brian Palaggi, and Ryan McKee

Concordia University- St. Paul

Faculty Mentor:  Dr. Kim Flottemesch

Non-profit organizations in the United States are becoming more dependent on the use of social media accounts, to market to their mobile audiences, because they are free to use. With the constant advancements in technology, True Friends marketing department struggles to keep up with the lack of staff and necessary resources. The researchers chose to investigate how True Friends Organization could improve the quality of their mobile engagement through the analysis of their social media and Google analytics accounts. Specifically, the researchers implemented action research to evaluate if the increased use of Instagram expands True Friends mobile audience. The researchers evaluated how technology helps to create unique cultures amongst mobile audiences, as well as why social media as a medium is so important. Participants of this study included True Friends mobile audiences on Google Analytics, Facebook, Twitter, Pinterest, and Instagram. Their mobile audience consists of participants from California, England, Illinois, Iowa, Minnesota, New York, and Wisconsin. The study meticulously focused on social media as a medium for True Friends to communicate with their mobile audience, and how each of their accounts helps to create a distinct culture.

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Adolescent Self Esteem and Instagram: An Examination of Posting Behavior

By:  Anna Hill and Lamaja Denman

Concordia University- St. Paul

Faculty Mentor:  Dr. Kim Flottemesch

Social media is a way that people can communicate and share parts of their lives
through the internet (“Social Media”, n.d.). Being that the media tends to have an
influence on the general public, it has an influence on adolescents as well. Sometimes,
this influence can be quite negative (Sanders, 2015). Because of this, exploring their
connection would be insightful. This study explores how a specific social media site
(Instagram) may affect adolescent girls and their self-esteem. The researchers issued a
self-esteem questionnaire to a group of girls on their self-esteem and compared it to their
Instagram profiles. In this study, the researchers found that the participant with average
self-esteem posted the most provocative photos on Instagram, while the participants with
high self-esteem along with borderline-low self-esteem posted more goofy and filtered
photos.

Read “Adolescent self esteem and instagram: An examination of posting behaviors”

“Hands Up, Don’t Shoot”: College Students, Social Media and the #BLACKLIVESMATTER Movement

By:  Spencer Hall, Sam Baucham, and Tim Harris

Concordia University- St. Paul

Faculty Mentor:  Kim Flottemesch, PhD

This study focused on how college students are using social media in the #Blacklivesmatter movement. There have been several socially galvanizing events surrounding the #Blacklivesmatter movement that have led to many people to turn to social media to voice their opinions, share information and debate different ideas. This study specifically focused on college student’s involvement on social media surrounding these events. The data suggests that Facebook was overwhelmingly the main choice for participants to gather information about this movement. While college students are gathering information about the #Blacklivesmatter movement on social media, the data suggests that participants rarely posted or shared information about the movement on their personal social media platforms. The study addressed how the Uses and Gratifications theory helps explain why people may or may not use social media for the purpose of news/information gathering.

Read “Hands up, don’t shoot”: College students, social media and the #BLACKLIVESMATTER movement”